Basic Attention Token icon Basic Attention Token (BAT)
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Overview of Basic Attention Token

Basic Attention Token drastically improves efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. All this is made possible on the Ethereum blockchain.

The world of advertising is as dynamic as cryptocurrency is. The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. What is the utility of this token you may ask? Well, it is based on the attention of users .The attention refers to person’s focused mental engagement.

 The Brave browser anonymously monitors user attention, and then rewards publishers accordingly with BATs. In this regard, advertising that is tailored to consumer demand is made possible hence the emphasis on efficiency. The ingenuity of its design means the Basic Attention Token is poised to do well in the near future.

Founder: Brendan Eich
Release Date: Jun 1, 2017

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