What is AdEx?
AdEx is therefore a decentralized app (dApp) and an ERC-20 currency that is originally built on the Ethereum blockchain but is now porting over to NEO.
Its main goal is to replace the outdated digital advertising models. The AdEX token is ADX and it will be used to buy and sell advertising space internally. With this advertisers can create ads and then through the ADX token place bids for the ads. The bidding can happen in the dApp where negotiations and direct interactions can be carried out. Thanks to their first layer, the Ad Exchange, AdEx removes intermediaries, is transparent and everything is executed via smart contracts.
AdEX (ADX) can be bought on Binance or Bittrex among other places and one can store these coins with other Ethereum ERC-20 tokens. Whenever advertisers pay for an ad they pay using ADX tokens. The platform is based on the Proof of Work as the consensus algorithm.